SEO standard practice

4GreatBuys.com has been ordered by State Attorney General to refund its customers to the tune of $24,432 and another $25,000 for civil penalty. Apparently 4GreatBuys.com had failed to deliver its SEO services which cost up to $90 per month promising its customer of being the top 20 ranks on search engines.

The source of Seattletimes pointed out further that there were 100 complaints around the country, but did not elaborate cases from other SEO company services. How do you do your SEO work? Do you trust those company and outsource the work for you, or simply you do the work yourself?

I would find selecting paid SEO services as an overwhelming task. As there would be no binding clause indicating a sort of mutual SEO criteria between customer and the producer to make a good deliverable SEO services. No mutual understanding simply convey no deliverable, period! Building Findable Websites: Web Standards SEO and Beyond

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Should we really consider SEO outsourcing, how do we know a particular net company has such reputation? 4greatbuys.com has alexa traffic rank of: 1,512,548, (for US alone is 982,649) not that good do reckon? Which its 28% traffic is coming from US, the remaining 72% is from other countries. What happen to those clients from outside US which predominantly contribute to this company? Rough estimate would be close to 300 complaints, who protect this side of clients? Since we know that US has the most legal protection when it comes to internet bounding law.

Another stats for this company, around a fortnight after State Attorney General's decision is that a 60% and 30% decrease of its global users and its page views respectively has dwindled down! Apparently the news has spread over the net. Hence be very careful if you opt for SEO outsourcing, it is indeed a necessary internet marketing tool.

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